Scala makes its debut at GITEX Global in Dubai next month

Scala makes its debut at GITEX Global in Dubai next month

Scala CMS

London — September 5, 2022 Scala, the international marketing technology company, will make its debut at GITEX Global next month. Appearing as part of the e& (formerly known as Etisalat Group) stand at Zabeel Hall, 1-A20. Scala will be sharing three of its innovative retail solutions at the international technology show taking place at the Dubai World Trade Centre 10-14th October, 2022.

“We are excited to be taking part in GITEX Global with e& this year to share a selection of our retail solutions that create compelling moments of customer connection and provide brands with essential analytic data,” said Harry Horn, General Manager EMEA, Scala. “Scala hardware and software is already being used by a variety of brands in the region and our appearance at GITEX Global as an opportunity to introduce many more people to what Scala solutions can achieve.”

The solutions that Scala will be exhibiting are:

Digital Menu Boards and Ordering System: Scala’s digital menu boards offer brands a cost-effective way to minimize food waste, mitigate staffing shortages and adapt to new hospitality regulations such as calorie and allergen labeling. Giving customers the ability to build and customize their order easily while brands can promote items to create sales, build loyalty and reduce inefficiencies, Scala digital menu boards are available in a variety of sizes with flexible functionality.

Lift and Learn with ASK: Taking the challenges of staffing into account while amplifying the expertise of store employees, lift and learn with ASK allows for product discovery as well as easy-to-access sales assistance without the need for a dedicated sales associate to be located nearby. Configured at GITEX to showcase some of impressive range of mobile devices available at e&, lift and learn with ASK is an enhanced version of the lift and learn digital solution that incorporates forms of guided selling — product lift and learn, informative shelf edge displays, in-store assisted selling as well as remote expert assistance.

Gondola: Scala’s gondola solution transforms the traditional display found in busy retail environments into an interactive shopping experience. Utilizing larger digital signage along with touchscreen tablets and shelf edge digital displays, the versatile solution is easily integrated into standard retail gondola shelves allowing retailers to incrementally modernize their store while creating a personalized shopping experience.

As well as giving customers a captivating brand experience, all of the Scala solutions shared at GITEX global also supply brands with key data, essential to minimizing waste and building profits.

Scala can be found at the e& stand in Zabeel Hall, 1-A20. More information on Scala and its retail-focussed solutions can be found at

About Scala
With 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.

About e&
e&, formerly known as Etisalat Group, is one of the world’s leading technology and investment conglomerates. With consolidated net revenue at AED 53.3 billion and consolidated net profit of AED 9.3 billion for 2021, its high credit ratings reflect the company’s strong balance sheet and proven long-term performance.

Founded in Abu Dhabi more than four decades ago as the UAE’s first telecommunications company, the Group now operates in 16 countries across the Middle East, Asia and Africa.

e& provides innovative digital solutions, smart connectivity and next-generation technologies to a variety of customer segments through its four business pillars: Telecom, e& life, e& enterprise and e& capital.

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