Dynamic and Flexible Solutions for PT MD Media’s Digital Advertising Expansion
PT Metra Digital Media – one of Indonesia’s biggest advertising agencies, is continuously leveraging the latest in digital technology to meet market trends and needs.
Project summary
Dynamic and Flexible Solutions for PT MD Media’s Digital Advertising Expansion
One of Indonesia’s biggest advertising agencies, is continuously leveraging the latest in digital technology to meet market trends and needs.
Project Summary
One of Indonesia’s biggest advertising agencies, is continuously leveraging the latest in digital technology to meet market trends and needs.
At a Glance
01.
40 LEDs across Indonesia for advertisers to reach and capture the attention of consumers
02.
40 LEDs across Indonesia for advertisers to reach and capture the attention of consumers
03.
40 LEDs across Indonesia for advertisers to reach and capture the attention of consumers
Digital Advertising Expansion
Digital Advertising Expansion
PT Metra Digital Media – one of Indonesia’s biggest advertising agencies, is continuously leveraging the latest in digital technology to meet market trends and needs. In 2014, PT MD Media expanded its advertising portfolio by offering Digital-Out-of-Home (DOOH) services. The company has successfully deployed more than 40 LEDs across Indonesia, providing great opportunity for advertisers to reach and capture the attention of more consumers. Pursuing its vision to deliver a robust and premiere DOOH solution, PT MD Media chose Scala Enterprise Digital Signage Software to efficiently manage LEDs scattered in various locations.
Scala Content Manager (CMS)
Scala Content Manager (CMS)
Scala’s web-based central server allows quick and simplified operation management of a digital signage network. From its control center in Jakarta, PT MD Media can remotely monitor or change LED content in real-time. Scala can also automate tasks by scheduling different ads and software maintenance, saving manpower time and cost.
Today, each LED loops an average of 5-10 advertisements, varying from still images to eye-catching videos – attracting not just consumers but potential advertising clients.
Huge Profit Growth
Huge Profit Growth
PT MD Media has gained huge profit growth from its DOOH business.
Advancing to an enterprise digital signage solution paved ways to new business opportunities. The technological edge PT MD Media has over the competition is directly attributed to the introduction of the digital network.
About PT MD Media
About PT MD Media
PT MD Media is a member of Telkom Group. Established in 2013, PT MD Media focuses on three (3) key areas –Media, Information, and Entertainment (IME). PT MD Media is committed in delivering quality digital marketing and advertising solutions across Indonesia.
Related Case Studies
Related Case Studies
Hamburger Sparkasse Launches “Branch of the Future” with Scala and Pilot Screentime
Hamburger Sparkasse Launches “Branch of the Future” with Scala and Pilot Screentime Working with Scala, a full solutions partner, to create an easy to use, integrated system which allows messages to be created, scheduled and displayed from a variety of...
