Digital Signage: The Future of Retail – Vlog

Digital signage merges in-store with digital retail experience. It’s “phygital”.

The pandemic has accelerated the adoption of digital technology in the retail industry by about six years. With vaccinations well underway across the region, consumer foot traffic into physical stores is on the rise as economies start to open. It is a time of resurgence in the brick-and-mortar environment and an excellent opportunity to reconnect with customers by reinventing the in-store experience.

Statistics show that eight out of ten shoppers entered a store because a digital sign caught their interest, and over 60% of consumers have noted that digital signage persuaded them to purchase advertised products in place of or in addition to their intended purchase.

Digital signage constructs a unique, “phygital” environment, meaning it brings the online experience into the physical store. Digital signage helps retailers to create a frictionless, personalised and interactive shopping experience by analysing critical customer data and displaying targeted messages. By adding well-placed displays across the store, retailers can add compelling content to their shoppers’ experience. Signage can include ads from vendors, branding campaigns, social media testimonials, and upsell opportunities.

Scala offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores. Scala’s retail digital signage solutions help retailers extend online experience to physical store locations by using personalization, automation and insights.

Watch the video to see the benefits of retail digital signage in action — optimising the in-store experience, increasing satisfaction, boosting loyalty and driving sales. See how retailers attract and retain their customers today with Scala retail digital signage solutions.

About the Author:

Esther Chew is the Sr. Manager – Corp Comm & Marketing at Scala Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.

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